“In basement clubs they gather, immaculately dressed, checking out the detail of each other’s clothing, carrying a box of sought-after seven-inch singles, ready to move their feet.” – Hamish McBain
Magnetised by a sense of fashion and way of life, this group of young adults come together to represent a vital subcultural link. Their 21st century lives connect back to their stylistic forbearers, the original Mods or Modernists as they are known back in the early 1960’s.
These outsiders, like their predecessors, actively swim against the tide of mediocrity they find around them. Dressing sharp and neat with flare and elegance. This is collective individuality, Defining their own taste and style and upholding their heritage.