Return of the Rudeboy : Exhibition at Somerset House

09 March 14

Posted at 8:50



Return of the Rudeboy

Dean Chalkley x Harris Elliott

13 June – 25 August 2014
Daily 10.00-18.00
Terrace Rooms, South Wing
Free admission

This summer is certainly going to be a lively time on the embankment, Dean has linked up with creative director Harris Elliott to present "Return of the Rudeboy" at Somerset House.

This original exhibition will reflect a sartorial subculture through a series of portraits, installations and set pieces.  

For the last year Dean and Harris have been working on this great new project, shooting over 60 sharply dressed individuals from across the UK, all embody the essence of what it is to be a Rudeboy (or Rudie) in the 21st century.  The curated collection of images show subjects presenting their pure and singular sartorial swagger in locations linked to the Rudeboy lifestyle, whether it be on the streets of Shoreditch or Savile Row.

The exhibition will be an immersive experience of visuals and sounds, taking visitors into the worlds of today’s Rudeboys.  Each of the subjects featured in the portraits have provided their signature playlist, which will be amalgamated along with curators’ and collaborators’ choices into a soundtrack to capture the spirit and soul of the Rudeboy, acting as a sonic backdrop to the visual works.  Since grooming is integral to the Rudeboy routine, the space will host a pop-up ‘grooming station’ where visitors can book appointments to get their hair cut or beard trimmed by a top Rudeboy barber.  Working with artisan box maker Kitty Farrow and luggage manufacturer Alstermo, bespoke brief cases, hat boxes and luggage sets will be made to show how this collective of individuals pays attention to detail in all aspects with their fashions.

In true Rudeboy style, Chalkley and Elliott have collaborated closely with a variety of inspirational and influential creative minds to contribute exciting, engaging and enriching content to the exhibition.  These include Rashad Smith, a British-born, New York-based producer who has worked with the likes of The Notorious B.I.G, Busta Rhymes and Nas; the Art Comes First creative collective founded by top travelling tailors Sam Lambert and Shaka Maidoh; and founding member of Big Audio Dynamite, Grammy award-winning filmmaker and international DJ Don Letts, a pillar of the punk and reggae scene who inspired a generation through his groundbreaking music, films and fashions.

There will also be an exciting season of events in conjunction with the exhibition for visitors to exchange and enrich their knowledge and understanding of this important and culturally significant subculture, from film screenings to sartorial workshops.  The events will pay respect to the heritage and importance of the past, but focus on the present and future Rudeboy. 


So look our for



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We are all very excited about this season of events that will span a two month period, so watch this and those spaces for hot news.