22 November 13
Posted at 6:38
This collection has heritage and lux Street styles combing the two sartorial approaches seamlessly. As the Adidas statement says there is an undercurrent of sub-culture in these styles they also have a great feeling of cosmopolitan flare.
The shoot took place in Shoreditch Studios with sets that reflected the essence of the collections direction. Certainly inner-city life brought to life.
There will be more of this series posted soon in the fashion section of the site, so keep an eye out for that.